Wisely
A self-finance tool that focuses on a simplified and enjoyable money management process that helps young adults who have little to no experience in handling money achieve financial wellness
3 months
Timeline
UX Researcher
Role
UX/UI Designer
Figma
Tools
Context
When was the last time we lost track of your spending while having so much fun over a weekend jam-packed with plans after plans? Probably last week. Let’s admit it - staying with a budget is neither fun nor easy. Who has time to calculate how much I can afford for this brunch or count how much have been spent on coffee and tea this week?
There’s an opportunity to make the checkout experience quicker and easier, less distracting, and thus improve customer-satisfaction, increase conversion rates and minimize cart abandonment.
Key Objectives
Define
Visual & Narratives
Present visuals and narratives in a seamless, engaging manner.
Captivating
Maintain a natural yet compelling flow that captivated users.
Strategic Conversion
Use this space to promote the business, its products or its services.
Approach
Solutions
Visual & Narrative Structure
I implemented a clean layout with a hierarchy that guided users smoothly from key visuals to supporting stories, ensuring effortless readability.
Visual & Narrative Structure
I implemented a clean layout with a hierarchy that guided users smoothly from key visuals to supporting stories, ensuring effortless readability.
Visual & Narrative Structure
I implemented a clean layout with a hierarchy that guided users smoothly from key visuals to supporting stories, ensuring effortless readability.
Goals
Empower users to make informed decisions with a simplified personal banking experience while fostering sustainable healthy financial habits.
Outcome
Results
Next
Project
Checkout Optimization